Smart branding

Before the world premiere of Season 4 of Pocoyó, Zinkia held a series of events in the main cinemas of the most important cities in Spain.

The action

Madrid, Barcelona, Valencia, Seville and Malaga, were the chosen cities, with a cinema by city.

Through Social Networks, Inovace conducted a very powerful and viral campaign generating more than 3,100 leads in just two days.

The objective: We managed to fill the 5 rooms of the 5 cities in just a few minutes.

The result

Scope: 257,015 people. Visits to Pocoy website: 13,835.

Games made in website: 3.653.

Recorded Leads: 3,148. “like” about post: 1.811.

Comments: 512. Shared: 565.

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